This is what happens when you don’t hire a director.

Has anyone seen the company Percolate? I saw a Facebook ad and was intrigued to learn more about the latest and greatest marketing software. Anything that can save me time is worth having! Their website prompted me to watch a video(“The Film”). After watching it, I still have no idea what this software does.


Watch it before you continue reading.


It looks great! It has an epic and sexy voiceover and attractive people in a modern office somewhere in Manhattan. But Percolate missed an opportunity to tell me why their product is better and what will happen when I use it.
This is the perfect example of what to do if you want to look cool! This is the opposite of communicating a message.
This ad would have been better off to have been plain text on a white background with a message stating “TOO MANY SOCIAL NETWORKS TO KEEP UP WITH? TAKE YOUR TIME BACK. TRY A FREE DEMO TODAY! :)”.


Instead it’s full of iMacs, iPads, emotional music and never ending dolly shots. Are they selling Apple products, because that is really what I got out of the message… I think I’m going to buy an iPhone 6 now.

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